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WE create brands that people feel
BASED IN MADRID, SPAIN
- For visionary businessesthat want to become leaders in their market.
About us
At MAQINA360, we don’t just design brands – we craft stories that connect on a deeper level. We blend artistry, empathy, and strategy to create branding that doesn’t just look good but resonates. Because, like great art, a powerful brand doesn’t just speak – it moves people.
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By the Numbers
Impact
• Real results, real impact. Our branding turnsvision into growth—here’s the proof.
• Real results, real impact. Our branding turnsvision into growth - here’s the proof.
35
+
Clients Helped , from start-ups to established brands.
350
+
Branding Projects , every one unique and tailored.
8
+
Years of Experience , in branding, marketing & design.
Euro
1
M+
In Client Generated Projects , through effective branding.
Euro
400
k
Investments raised for startups through powerful positioning.
Meet the Team.
Meet the Team.
Meet the Team.
Meet the Team.
Meet the Team.
Meet the Team.
Our team
• Creativity meets strategy, andinnovation meets execution. Our team brings expertise, passion, and fresh ideas to every project, because great branding is never one-size-fits-all.
CEO & DESIGN DIRECTOR
Lilly Diana Koch
Founder and creative lead of MAQINA360. With years of experience in branding and a background as an artist, Lilly combines strategic clarity with a strong visual instinct to shape brands with depth and direction.
AGENCY COORDINATOR
Lara Nalenz
The organizational backbone of the studio. Lara coordinates projects, manages timelines and ensures quality across all work. As the longest-standing team member, she also helps to oversee who joins us.
GRAPHIC DESIGNER
Nuria Ramos
A designer with a precise eye and a strong sense for cohesion. Nuria turns ideas into clear, confident visual identities, always with a focus on consistency and detail.
SOCIAL MEDIA MANAGER
Hannah Martensen
A visual creator and writer at heart. Hannah films, edits and shapes content, but her true strength lies in language. Her words add meaning, tone and emotion to every brand story.
Our
Values
001
People First
We build brands that connect with people, not just markets.
002
Maximum Creativity
Thanks to our artistic roots, we tell stories that resonate deeply.
003
Top Quality Meets Speed
Professional results, delivered on time, everytime.
004
Strategy Before Design
Because a beautiful brand is nothing without purpose.
005
Always Flexible
We’re idea machines, always ready to go beyond expectations.
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our
Approach
• A great brand starts with a deep understanding, is built with a strong strategy, comes to life through creativity, and stays impactful through refinement. Here’s how we make it happen.
We
Listen
Listen
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We dive deep into your brand and goals to understand what sets you apart and where you want to go.
We Strategize
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It’s not just about aesthetics. We map out a branding strategy that aligns with your vision, audience, and business objectives.
We
create
create
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With strategy in place, we unleash our creativity. Every piece of design we craft tells a story – your story.
We Refine
and maintain
and maintain
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We collaborate closely, iterating and perfecting until every detail is just right.
What Makes Us
Different
• We don’t just create brands, we build identities thatlast. Our approach blends strategy, creativity, and a deep understanding of human connection to craft brands that don’t just exist but lead.
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001
Empathy is our superpower
We dive deep into your vision, understand your audience, and create designs that speak directly to them. No generic templates – only authentic, human-centered branding.
002
Creativity with Purpose
Values come first. We highlight what you truly stand for as a brand. This translates in our design, web, and social media services that we craft uniquely for you.
003
Artistry Meets Strategy
With us having backgoud in art, we know how authentic stories move people. This is how we see branding, too. A brand exists to have a true impact.
Get in Touch.
Get in Touch.
Get in Touch.
Get in Touch.
Get in Touch.
Get in Touch.
About Our
Office
Our creativity flows best in our office space in Madrid’s centre, near Alonso Martínez.
Visit us for workshops, catchups over coffee, and collaborative exchange.
Find us here:
Calle de Hortaleza 108, 2° IZQ
28004 Madrid
Spain
Visit us for workshops, catchups over coffee, and collaborative exchange.
Find us here:
Calle de Hortaleza 108, 2° IZQ
28004 Madrid
Spain
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Lilly Diana Koch
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